Welcome to 25 Words

Small steps. Pragmatic advice. Practical change. Better business.
25 Words is a collection of short, practical videos designed to help small business owners pause, reflect, and take simple actions that can improve both their business and lifestyle.
We know small business operators are usually short on two things – time and spare money. That is why 25 Words has been created as a series of quick, focused video collections that are easy to watch and even easier to act on.
Each video runs for around 3 to 5 minutes and focuses on one word, one idea and one practical step you can take.

How does $1 per word sound? That is not a typo.
From now until the end of June 2026, you can purchase 25 Words for Small Business – including access to all 25 videos – for just $25 plus GST (normal price from 1 July is $50 plus GST).
For $27.50, you receive access to a full set of 25 short videos, with each one covering:
- The featured word
- What that word means for you as a small business owner
- Practical ideas you can apply in your business
- A simple task or challenge that should take no more than 15 minutes to add to your daily activities
Hosted by Neil Butler
All videos are hosted by Neil Butler, a small business owner, broadcaster, podcaster and author who believes in keeping things simple, practical and useful.
If you would like to know more about Neil, visit the About Neil page.

A small investment that could spark REAL change
For less than the cost of a casual lunch, 25 Words gives you practical prompts, fresh thinking and simple actions you can start using in your business straight away.
If you are ready to make small, manageable improvements to the way your business works, 25 Words is a great place to start.
Why not give it a try? You have very little to lose, and plenty to gain.
